There is a multitude of factors Google has to consider when ranking sites. The search engine has also had an overhaul in how it approaches the searches. Such changes have made many conclude that link building is no more. They, however, are wrong. Your position on the search results pages is influenced by the kind of backlinks you have. By keeping this quality high, you will score highly in the search rankings. If you are new to SEO and link building, we have more info on these topics to share. You will soon learn more on how to adhere to Google standards. Let’s get started!
There are many changes introduced all the time to SEO, but links seem to keep their place on the list. It reveals more about the credibility of a site. Links are only shared with high-quality sites with high-quality content. You will reap the most from a link when it is combined with high-quality content. There emerges various traits among the best link building seo campaigns.
They grow from the citation position to a proper link position. A citation is defined as an online reference to a business’ name, address, and phone number. It is not something hard for your business to generate out there. They are however not to be mistaken for a backlink. You have to get those sites to convert it into a link.
You also need to be the source of the freshest and most popular news first. You need to be vigilant on things people like to read more about. When you are the first one online with such news, you stand a chance of getting the most visitors to your site. When other sites quote yours as their source; you will get more links.
It will also allow guest posts only from relevant and well-respected websites. You cannot afford to have anything less than relevant and natural links. The moment unnatural keywords and other irrelevant issues catch on, you will lose in the ranking. It even affects the sites linked to yours. On your part, ensure that all your guest posts are relevant to the site on which you have them. Relevance both ways is the best approach.
The campaign also has its focus only on excellent content. A good place to look for high ranking topics is the search engines. Pick topics from those results on which you are proficient, an which you happen to like. Your product should be the best ever created on the topic. The topic should be easy to link back to high-quality websites. You should confirm the quality by checking their ranking, relevance, and reputation.
Having these pointers in place is how you know you will get a successful link building SEO campaign.